Not getting the performance you expected from your website and social media profiles?
A Social Media Audit (we call it an Online Audit) is designed to help you optimize your online presence for improved lead generation, customer service, communication, and sales. Online Marketing entails more than just your social media presence; and while social media has definitely heightened awareness about the importance of a solid online business presence, it is only one part of an effective online strategy. We evaluate the entirety of your online presence to give you a more effective assessment of how your business attracts, retains and converts online visitors into potential customers.
What’s the purpose of an Online Audit?
The purpose of an online audit is to measure both the effectiveness of your online presence and identify weak spots and potential areas of growth. These areas may include your website setup, search engine optimization, niche marketing, social media profiles, customer targeting techniques, and all the other qualitative and quantitative information that goes into finding out if:
- Your target customer can find you online
- How well you can satisfy that potential client’s need
- How effectively you convert online visitors into paying clients and customers
What’s included in a Online Audit:
- Full audit of all your online accounts (websites, groups, blogs, social profiles, pages, etc. associated with your brand)
- Consumer Targeting is essential; all other online variables are completely skewed if your business hasn’t targeted your customer base properly
- Performance analysis across key social benchmarks (i.e., influence, sentiment, passion, reach, etc.)
- Assessment of your online/social media activity (monitoring, engagement, content creation)
- Strategic recommendations for improving your brand’s online and social media performance
- A To-Do List with a list of resources and tools to help you implement our recommendations
Once you have completed and submitted your audit request and payment, we will confirm receipt within 24 hours and you can expect your Online Audit and Action Plan to be emailed back to you within 7-14 working days.
